Web Development: Keyword Theme Principles

You have a product, idea or service in mind. Develop a sentence of less than twelve words that says the most important things you want to communicate. We'll use the title of this article as an example.

Web Development: Keyword Themes Increase Visitors, Rank Higher & Decrease Marketing Budget.

Perhaps you wouldn't think of using so many words as a base key phrase. But look at how many opportunities and combinations in which we can use these keywords without violating those vague rules of overuse otherwise known as spamming the search engine.
From this base key phrase, we have many chances to fall in the target range of the visitor looking for the content existing on our page.
Briefly, we can state some SEO understandings that are talked about in many other places and are a basis for this concept.

• The title of the page will be the first instance in which our phrase is seen. This should not be more than 12 words long.


• A description of the page follows, which should also lead with the key phrase words in the same order as the title.


• Tags will be seen next, with key words presented in the same order as they are in the page title and description.

Tags and description of course can be much longer than 12 words, but should start out with the same words placed in the same order as the page title.

Think of theme the same way you do when landscaping or decorating a house. You may use the color blue, for example, in different places throughout, to tie the project together and create a unified appearance.

Images, links, tags, headings and titles can work the same way as the color blue. They present an opportunity to use the words in our key phrase, to tie our project together and present a unified appearance for both spider and visitor.

When we landscape or decorate, the color "blue" is not our entire theme. Not everything is blue, but blue would be one of the colors that we see first and often. We may not consciously think, "Blue was used in the flowers at the curb and then again in the plantings leading up to the front door, and again in the entry." However, the impression was created and we may just think, "Very nice yard."